Mock Modest Clarification

Some of our readers seem to believe that we are explicitly referencing Aristotle's The Nichomachean Ethics, as evidenced by excerpted passage below.

While this fits nicely with our intent, it was unknown at the time; as we are neither students of Aristotle nor ethics. The first instance we had heard of the phrase is referenced in the inaugural post of this blog, an AP news article about NFL players at HBS for a special business program.

The boastful man, then, is thought to be apt to claim the things that bring glory, when he has not got them, or to claim more of them than he has, and the mock-modest man on the other hand to disclaim what he has or belittle it, while the man who observes the mean is one who calls a thing by its own name, being truthful both in life and in word, owning to what he has, and neither more nor less. [Book IV, Chapter 7]